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We explore the ways of transitioning companies from being yet another boring, interchangeable commodity to irreplaceable, compelling brand.
Each article is meant to make business managers, entrepreneurs and leaders more astute. Knowing what questions to ask and how to ask them differently brings us closer to creating meaningful brands.
Join our tribe of prudent business leaders as we plunge into the unknown aiming to change the lives of people who need our services.
For adventurous Explorers
and curious Wayfinders,
and responsible Leaders,
and astute Risktakers.
The Not-so-Obvious Value of Brand StrategyOct, 09, 2020
Brand strategy is often confused with marketing and business strategies. Business leaders, CEOs and key decision makers are baffled. This article explores what a brand strategy is, what it consists of, how it can be helpful, who should get involved and when.
Three Solid Reasons to Refresh or Redesign Your Business WebsiteOct, 16, 2020
CEOs, entrepreneurs and business owners are puzzled over whether or not to redesign their business websites, why and when to do it, and what might be the benefits of doing it, if any. This essay explores the fundamental reasons in favor of a well-designed web application.
The Problem of Two BucketsOct, 20, 2021
Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The Costs bucket is typically larger, holding most of the expenses. But what if it shouldn’t be the case?
A Fair Price for a Business WebsiteJan, 29, 2021
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. Why is it that some ads offer to create a professional website for free while some agencies charge tens of thousands of US dollars for what seems to be the ...
Stop Renting your Friends from Social MediaMay, 04, 2021
Looks like the attainment of followers and friends on social media en masse isn't that lucrative any more. Could it possibly be the case that there is an invisible force at work responsible for keeping your target audience at bay?
Welcome to your New Office — Company WebsiteFeb, 25, 2021
There is a BIG issue with company websites today. It isn’t about not having a website – luckily, everyone seems to be in agreement that you must have one these days. It’s not so much about the quality of the web application either, although, more than half of business websites are dreadful. The biggest issue today is with not using the...
Deep Layers of the Brand StrategyOct, 06, 2020
Entrepreneurs & C-suite execs know the value of branding. Explore 9 additional components of brand strategy to create a meaningful brand.
Growing Business through the Company WebsiteMay, 17, 2021
Running a company, managing business is a hard endeavor in and of itself. One has to master a multitude of disciplines to keep the company afloat. Prudent business owners, managers and C-level execs hire people with the right skill set to tackle the areas in which they are supposed to be better than the person who had hired them in the first place. That way,...
Undeniable Evidence: Slow Website Speed Drains Your Marketing Budget Faster.Oct, 28, 2020
Have you ever found yourself abandoning a website before it has finished loading and went on to do something else? This essay will prove that poor website load speed has a negative impact on your company’s bottom line.
WTF principles to Optimize your Home & Landing pagesJun, 16, 2021
The point of having a business website is to guide visitors on the journey through a marketing funnel with the ultimate goal of conversion. The conversion is a transition or a transformation from one state into another. A visitor can become a follower, a follower can become a customer and a customer can become a tribesman. Our job as prudent decision makers ...
Do you Really need a Website?May, 21, 2021
The answer might seem to be obvious, but let’s linger for a moment and contemplate about it. Despite the importunate ubiquity of ads claiming that you can create a professional website in minutes, it is never the case.
Even the "coolest" looking ads do not bother with warning business owners and managers that they would have to shoulder the respo...
Different Ways of Creating a Business WebsiteJan, 19, 2021
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. This essay explores different ways to create a web app for your company.
Get ready to start paying for it eventually
Business Website 1.01 — The BookDec, 08, 2020
How would you make a basic website for your new startup or a small business the right way? This is a short book that dives into the process of making smart business decisions from the inception to execution.
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