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You are most welcome to the awezzom Blog full of insightful articles created for Professional services firms. Here you will find interesting reads on marketing, management, branding, positioning and differentiation, web design and development, and company culture.

We think and write to encourage, support and facilitate competence in professional experts.

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In the crosshairs of perfect positioning

In the crosshairs of perfect positioning

What makes a professional services firm less interchangeable in the marketplace is good positioning. It isn't the only part of the puzzle but the most fundamental one.

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How to get better-fit clients for your firm

How to get better-fit clients for your f...

Professional services firms often struggle to find the right kind of clients which prevents them from moving their businesses to the next level. In this article I suggest an exercise – to go through...

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Three Components of a High-Performing Culture at your Firm

Three Components of a High-Performing Cu...

Creating the right culture for a professional services firm is key for long-term success. The three constituents of a strong foundation are the culture of knowledge, creativity and sharing. With these...

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How to successfully create a company logo

How to successfully create a company log...

Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the r...

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How logo pricing works?

How logo pricing works?

If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their log...

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The six most common logo design misconceptions

The six most common logo design misconce...

There comes a time at every professional services firm when top management decides to redesign a company logo or create a new one from scratch. Without prior experience and having little knowledge of ...

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Everything to know about Brand Strategy for Professional services firms

Everything to know about Brand Strategy ...

Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the ...

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Cost-per-click: digital marketing campaign estimate

Cost-per-click: digital marketing campai...

Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaign...

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Developing great Mission and Vision statements

Developing great Mission and Vision stat...

A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, empl...

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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