You are most welcome to the awezzom Blog full of insightful articles created for small businesses. Here you will find interesting reads on marketing strategy, branding, positioning and differentiation, web design and development, and digital marketing.
Our goal is to explore the ways of transitioning companies from being yet another boring, interchangeable commodity to an irreplaceable, compelling brand.
Each article is meant to make business managers, entrepreneurs and company leaders more astute. Knowing what questions to ask and how to ask them differently brings us closer to creating better companies and meaningful brands.
Join our tribe of prudent business leaders as we plunge into the unknown aiming to change the lives of people who need our services.
For adventurous Explorers
and curious Wayfinders,
and responsible Leaders,
and astute Risktakers.
Align the experiences of Attainment, Utilization and UpkeepDec, 11, 2021
The Blue Ocean Strategy has a practical way of evaluating companies’ offerings using six utility levers for each of the six buyer experiences. In this article I am exploring the possibility of finding an alignment between these experiences while concentrating on services rather than products.
The Change in Culture affects Customer Loyalty.Dec, 16, 2021
When the top management or ownership of the company changes, the culture of the company could change too. Sometimes the change is not for the better. In this article I talk about the personal experience and the shift in attitude towards a company that, as a customer, I used to be loyal to.
Brand Naming workshop for Professional Services firmsFeb, 14, 2022
Coming up with a good brand name for your professional services firm can be really challenging. As an entrepreneur myself — I've been in your shoes. I have observed many business leaders struggle with this problem. At awezzom we have developed a framework that helps principals generate a handful of good options, and identify a great name among them.
The problem explodes in its complexity due to the amount of infinite choice.
Cost-per-click: digital marketing campaign estimateFeb, 28, 2022
Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaigns tend to perform poorly. In this article you will learn how to accurately estimate the funds required for your next CPC campaign.
Everything to know about Brand Strategy for Professional services firmsApr, 19, 2022
Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the benefits of brand building are, and what you can do to create a remarkable brand for your professional services firm.
The six most common logo design misconceptionsJul, 19, 2022
There comes a time at every company when business leaders are tasked with redesigning a company logo or creating a new logo for their brand from scratch. Without prior experience and having little knowledge of graphic design principles company leaders approach the problem with a set of presuppositions. Oftentimes these suppositions are wrong. Read this artic...
A 100,000 USD logo is different from a 1,000 USD logo in 99,000 ways
How logo pricing works?Jul, 19, 2022
If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their logo design services.
How to successfully create a company logoJul, 19, 2022
Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the road and things tend to get complicated. Sketches get rejected, deadlines aren’t met and frustration builds up.
Read this article to learn about the ...
Align company Values to business Objectives to customer ExpectationsNov, 09, 2021
For any business entity to thrive — continue to make money, attract best people for the job and have a steady stream of clients — a combination of multiple interconnected factors have to come into play. This article explores the necessity of aligning business objectives to company values to customer expectations.
The Zebra StrategyNov, 30, 2021
Differentiation helps clients to distinguish companies within the same category. A zebra with yellow & purple stripes would definitely stand out from the rest of the herd. So why aren’t there a bunch of really different zebras; why would companies choose to copy the looks and behaviours of other companies from the same industry?
Three Solid Reasons to Refresh or Redesign Your Business Website in 2022Oct, 16, 2020
Entrepreneurs and small business owners are puzzled over whether or not to redesign their company websites, why and when to do it, and what might be the benefits of doing so, if any. This article explores the fundamental reasons in favor of a well-designed web application.
A Fair Price for a Business Website in 2022Jan, 28, 2021
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. Why is it that some ads offer to create a professional website for free while some agencies charge tens of thousands of US dollars for what seems to be the ...
Boiling things down to the bare bones — it’s all about the business goals
Stop Renting your Friends from Social MediaMay, 04, 2021
Looks like the attainment of followers and friends on social media en masse isn't that lucrative any more. Could it possibly be the case that there is an invisible force at work responsible for keeping your target audience at bay?
Is it OK to have your friends and followers hidden behind a paywall?; Someday the middleman might erect a paywall between your company and your target audience
The Problem of Two BucketsOct, 20, 2021
Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The Costs bucket is typically larger, holding most of the expenses. But what if it shouldn’t be the case?
Top Brand Naming MistakesFeb, 14, 2022
We have observed so many entrepreneurs, small business owners and principals of companies go down the same path with brand naming. Heck — we have been down that road ourselves. This article is about the most common brand naming mistakes. It will help you steer away from obvious problems and navigate toward a better name for your brand.
Developing great Mission and Vision statementsFeb, 18, 2022
A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, employee attrition and wrong ports of destination. Small businesses have to get their act together and develop a worthwhile mission and an inspiring vision for them...
Welcome to your New Office — Company WebsiteFeb, 25, 2021
There is a BIG issue with company websites today. It isn’t about not having a website – luckily, everyone seems to be in agreement that you must have one these days. It’s not so much about the quality of the web application either, although, more than half of business websites are dreadful. The biggest issue today is with not using the...
Differences between company's Mission, Vision and PurposeFeb, 17, 2022
You can find a plethora of mission statements on the Internet. If you examine them closely however, you will notice that most of them are very alike. And if you dare to learn the subject you will inevitably notice something else too — most of the company and brand statements are meaningless, vague and pompous. This article provides examples of bad and grea...
Deep Layers of the Brand StrategyOct, 05, 2020
Entrepreneurs & C-suite execs know the value of branding. Explore 9 additional components of brand strategy to create a meaningful brand for your small business.
Assemble the tribe to secure a solid foundation of loyal customers
The Fake Cutomer LoyaltyNov, 22, 2021
Customer loyalty is a hot subject. Business leaders keep talking: “We want loyal customers”. Makes sense — it is by far more expensive and troublesome to acquire new clients rather than trying to keep the existing ones around. More often than not, however, companies forget a crucial element in the relationship — being loyal to their clients in the fi...
The Marketing Rift of an Internet Service ProviderJan, 06, 2022
Well-established companies aren’t supposed to step on the tines of the same rake other companies had already stepped on. But they are. Despite the amount of critically acclaimed books on marketing available out there; despite the innumerable articles, talks, MBA programs, courses, lectures, seminars, discussions and blog posts — companies are still makin...
Growing Business through the Company WebsiteMay, 17, 2021
Running a company and managing business is a hard endeavor in and of itself. One has to master a multitude of disciplines to keep the company afloat. Prudent business leaders and managers hire people with the right skill set to tackle the areas in which they are supposed to be better than the person who had hired them in the first place. That way, key decisi...
Slow website speed drains the Marketing budget fasterOct, 28, 2020
Have you ever found yourself abandoning a website before it has finished loading and went on to do something else? This article proves that slow website load speed has a negative impact on company’s bottom line.
WTF principles to Optimize your Home & Landing pagesJun, 16, 2021
The point of having a business website is to guide visitors on the journey through a marketing funnel with the ultimate goal of conversion. The conversion is a transition or a transformation from one state into another. A visitor can become a follower, a follower can become a customer and a customer can become a tribesman. Our job as prudent decision makers ...
The Not-so-Obvious Value of Brand StrategyOct, 09, 2020
Brand strategy is often confused with marketing and business strategies. Business leaders and entrepreneurs are baffled. This article explores what a brand strategy is, what it consists of, how it can be helpful, who should get involved and when.
Do you Really need a Website?May, 21, 2021
The answer might seem to be obvious, but let’s linger for a moment and contemplate about it. Despite the importunate ubiquity of ads claiming that you can create a professional website in minutes, it is never the case.
Even the "coolest" looking ads do not bother with warning business owners and managers that they would have to shoulder the respo...
Seven ways of creating a business website in 2022Jan, 19, 2021
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. This article explores seven different ways on how to create a web app for your company.
A lot of the crucial so-called “premium” features are deliberately held behind the paywall
Business Website 1.01 — The BookDec, 08, 2020
How would you make a basic website for your new startup or a small business the right way? This is a short book that dives into the process of making smart business decisions from the inception to execution.
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