BLOG for competent experts of professional services' firms

What makes a professional services firm less interchangeable in the marketplace is good positioning. It isn't the only part of the puzzle but the most fundamental one.

Professional services firms often struggle to find the right kind of clients which prevents them from moving their businesses to the next level. In this article I suggest an exercise – to go through...

Creating the right culture for a professional services firm is key for long-term success. The three constituents of a strong foundation are the culture of knowledge, creativity and sharing. With these...

Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the r...

If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their log...

There comes a time at every professional services firm when top management decides to redesign a company logo or create a new one from scratch. Without prior experience and having little knowledge of ...

Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the ...

Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaign...

A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, empl...