How to get better-fit clients for your firm
Professional services firms often struggle to find the right kind of clients which prevents them from moving their businesses to the next level. In this article I suggest an exercise – to go through...
Thinking on Strategic Management and Organizational Entropy in Professional Firms.
You are most welcome to read and comment on the ideas and perspectives in these articles which are regularly written for top management of professional service firms.
The pieces cover a broad range of managerial topics: growth, structure, marketing, branding, positioning, differentiation, websites, lead generation, teamwork, professional career & skills, motivation, and firm culture.
We create and publish content to encourage, support and facilitate professional competence. Motivated by exploratory curiosity, we go through the trouble of thinking in the spirit of figuring things out. When we are successful, we share our discoveries with leaders. When we fail, well, we see that as an opportunity to learn.
Join other 2,090 prudent business leaders as we plunge into the unknown aiming to change the lives of people we serve. Feel free to distribute these articles among fellow professionals and peers. And if something strikes a cord, reach out to talk about it, because it matters.
For adventurous Explorers
and curious Wayfinders,
valiant Captains
and responsible Leaders,
attentive Pursuers
and astute Risktakers.
Three Components of a High-Performing Culture at your Firm
Creating the right culture for a professional services firm is key for long-term success. The three constituents of a strong foundation are the culture of knowledge, creativity and sharing. With these...
How to successfully create a company logo
Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the r...
How logo pricing works?
If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their log...
The six most common logo design misconceptions
There comes a time at every professional services firm when top management decides to redesign a company logo or create a new one from scratch. Without prior experience and having little knowledge of ...
Everything to know about Brand Strategy for Professional services firms
Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the ...
Cost-per-click: digital marketing campaign estimate
Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaign...
Developing great Mission and Vision statements
A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, empl...
Differences between company's Mission, Vision and Purpose
You can find a plethora of mission statements on the Internet. If you examine them closely however, you will notice that most of them are very alike. And if you dare to learn the subject you will inev...
Did you find the content worthwhile?
Sign up for updates and our latest. 2,090 prudent business leaders already did.