How to successfully create a company logo
Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the r...
Thinking on Strategic Management and Organizational Entropy in Professional Firms.
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How logo pricing works?
If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their log...
The six most common logo design misconceptions
There comes a time at every professional services firm when top management decides to redesign a company logo or create a new one from scratch. Without prior experience and having little knowledge of ...
Everything to know about Brand Strategy for Professional services firms
Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the ...
Cost-per-click: digital marketing campaign estimate
Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaign...
Developing great Mission and Vision statements
A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, empl...
Differences between company's Mission, Vision and Purpose
You can find a plethora of mission statements on the Internet. If you examine them closely however, you will notice that most of them are very alike. And if you dare to learn the subject you will inev...
Top Brand Naming Mistakes
We have observed so many entrepreneurs, small business owners and principals of companies go down the same path with brand naming. Heck — we have been down that road ourselves. This article is about...
Brand Naming workshop for Professional Services firms
Coming up with a good brand name for your professional services firm can be really challenging. As an entrepreneur myself — I've been in your shoes. I have observed many business leaders struggle wi...
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