Eight out of ten professional services’ buyers confirm they would form an opinion about a new potential vendor based on their website. The perceived price band correlates with depth of expertise and visual cues such as design, messaging and fit.
A well-designed, up-to-date, professional company website is a powerful marketing tool with a lot of potential.
In these articles we explore how a company website can support and enhance your marketing efforts.
The point of having a business website is to guide visitors on the journey through a marketing funnel with the ultimate goal of conversion. The conversion is a transition or a transformation from one ...
The answer might seem to be obvious, but let’s linger for a moment and contemplate about it. Despite the importunate ubiquity of ads claiming that you can create a professional website in minutes, i...
Running a company and managing business is a hard endeavor in and of itself. One has to master a multitude of disciplines to keep the company afloat. Prudent business leaders and managers hire people ...
There is a BIG issue with company websites today. It isn’t about not having a website – luckily, everyone seems to be in agreement that you must have one these days. It’s not so...
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is bett...
When it comes to selecting the technology to build the website for your firm there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. ...
Have you ever found yourself abandoning a website before it has finished loading and went on to do something else? This article proves that slow website load speed has a negative impact on company’s...
Entrepreneurs and small business owners are puzzled over whether or not to redesign their company websites, why and when to do it, and what might be the benefits of doing so, if any. This article expl...