The most common response to changes in the environment is to either flee, fight or stay put. This is true to life in general and business activity in particular. Arguably, the best way forward in business is to confront the unknown. But with so many unpredictable variables involved principals often choose to avoid making critical decisions or refuse to take action.
The Swan-Crawfish-Pike model (aka SCP Model) is a prudent approach to qualifying business decisions. It requires principals to seek alignment between three major pillars: stakeholders, clients and profits, and start off in pursuit of meaningful goals.
The following articles provide examples on how to implement the SCP model in your professional practice.
The Blue Ocean Strategy has a practical way of evaluating companies’ offerings using six utility levers for each of the six buyer experiences. In this article I am exploring the possibility of findi...