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Well-established companies aren’t supposed to step on the tines of the same rake other companies had already stepped on. But they are. Despite the amount of critically acclaimed books on marketing a...
When the top management or ownership of the company changes, the culture of the company could change too. Sometimes the change is not for the better. In this article I talk about the personal experien...
The Blue Ocean Strategy has a practical way of evaluating companies’ offerings using six utility levers for each of the six buyer experiences. In this article I am exploring the possibility of findi...
Differentiation helps clients to distinguish companies within the same category. A zebra with yellow & purple stripes would definitely stand out from the rest of the herd. So why aren’t there a bunc...
Customer loyalty is a hot subject. Business leaders keep talking: “We want loyal customers”. Makes sense — it is by far more expensive and troublesome to acquire new clients rather than trying t...
For any business entity to thrive — continue to make money, attract best people for the job and have a steady stream of clients — a combination of multiple interconnected factors have to come into...
Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The ...
The point of having a business website is to guide visitors on the journey through a marketing funnel with the ultimate goal of conversion. The conversion is a transition or a transformation from one ...
The answer might seem to be obvious, but let’s linger for a moment and contemplate about it. Despite the importunate ubiquity of ads claiming that you can create a professional website in minutes, i...
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