Subscribe to insight
Sign up for updates and our latest. We write for Professional services firms, their principals, key decision makers and business leaders. We think about marketing, positioning, management, culture, profits, alignment and digital marketing.
Thanks for considering to subscribe.
I’m Sergei N. Freiman — the person behind awezzom Management consulting practice. Currently, I am sole practitioner at awezzom. When you read, watch and listen to my stuff, and when you hire me — you get me. Follow this link to know more about me. On my end, I would like to get acquainted with you. And I am serious about this.
Please enter your name — I sometimes personalize bulk emails (e-doves) — and use your work email. From time to time, I will remove generic email accounts from the list.
I want to create relevant content that matters to you. The best way to do this is through your feedback. So I welcome your emails, comments and thoughts. To the best of my ability, I will think about your challenges and create a chin-stroking, brow-furrowing content.
There are several ways how to reach me: comment my LinkedIn posts, DM via Instagram @sergeinfreiman, or email me at sergei [{at}] awezzom [(dot)] com.
Latest articles
Boosting Workplace Productivity through ...
One simple managerial intervention may drastically boost productivity of your firm’s professionals.
Four Goal Facilitators to Improve your S...
The famous expert on organizing may teach us a thing or two about making our offerings complete.
How to Think about Positioning a Profess...
Poles and spans, lenses, function, and timing — everything you need to know to understand positioning better.
Branding professional services: two oppo...
Branding is a painful process. Marketing firms want it to appear more valuable and smooth than it really is. Professional firms often downplay or disregard the benefits of branding. With two opposite ...
Performance of a Professional in a Neste...
In a professional service firm, every staff member, professional, and partner operate in a nested relational structure. The overall performance of an individual relies on its proper position at each i...