Subscribe to insight
Sign up for updates and our latest. We write for Professional services firms, their principals, key decision makers and business leaders. We think about marketing, positioning, management, culture, profits, alignment and digital marketing.
Thanks for your prudent decision to sign up.
My name is Sergei and I am the founder of awezzom Marketing consultancy. I would like to get acquainted with you. And I am serious about this. Follow this link to know more about me.
Please enter your name — the emails you receive will feel a lot more personalized this way.
I want to create more relevant content that matters to you. The best way to do this is through your feedback. So I welcome your emails, comments and thoughts. I will think about your challenges and create a chin-stroking, brow-furrowing content.
There are several ways how to reach me: DM via Instagram @sergeinfreiman, comment my LinkedIn posts, or e-dove me at sergei [{at}] awezzom [(dot)] com.
Latest articles
Diagnose, Explore, Prescribe & Execute f...
Not every buyer is shopping for all four stages of the engagement. Matching buyer's type to the right mix of these four phases is key to market success of the firm.
Preventing Quiet Quitting among Professi...
The biggest problem you currently have at your firm is the one you aren’t aware of. Like a mold behind a drywall, it’s invisible to you but every inhabitant (employee) is exposed to its noxious fu...
The buyer is always right ... even when ...
It appears that buyers of professional services are happy with making the same mistakes over and over again. Why wouldn't they take your professional advice when it is clearly in their interest?
Practical Considerations dealing with th...
The ongoing talent pipeline crisis in the accounting profession isn't the first one. We've faced comparable challenges two decades ago, and know which levers to pull to make it better at the level of...
Vision, Mission and financial performanc...
Meaningful vision and mission statements, when aligned and articulated clearly, can improve financial performance of the firm.