Subscribe to insight

Sign up for updates and our latest. We write for Professional services firms, their principals, key decision makers and business leaders. We think about marketing, positioning, management, culture, profits, alignment and digital marketing.

Oops... There was an error. Or something went tewwwibly wooong. Who knows!? Please reload the page. Fingers crossed — that should help.
All good — thanks. You should recieve a notification email that will ask you to click the link to confirm your subscription. Please check the SPAM / JUNK folder just in case.
Sergei N Freiman marketing consultant at aweezom from NYC

Thanks for considering to subscribe.

I’m Sergei N. Freiman — the person behind awezzom Management consulting practice. Currently, I am sole practitioner at awezzom. When you read, watch and listen to my stuff, and when you hire me — you get me. Follow this link to know more about me. On my end, I would like to get acquainted with you. And I am serious about this.

Please enter your name — I sometimes personalize bulk emails (e-doves) — and use your work email. From time to time, I will remove generic email accounts from the list.

I want to create relevant content that matters to you. The best way to do this is through your feedback. So I welcome your emails, comments and thoughts. To the best of my ability, I will think about your challenges and create a chin-stroking, brow-furrowing content.

There are several ways how to reach me: comment my LinkedIn posts, DM via Instagram @sergeinfreiman, or email me at sergei [{at}] awezzom [(dot)] com.

Oops... There was an error. Or something went tewwwibly wooong. Who knows!? Please reload the page. Fingers crossed — that should help.
All good — thanks. You should recieve a notification email that will ask you to click the link to confirm your subscription. Please check the SPAM / JUNK folder just in case.

Latest articles

  • Three viable alternatives to the Trusted Advisor

    Three viable alternatives to the Trusted...

    Beyond the Trusted Advisor there are three other successful client-vendor relationships that can be profitable and attractive for different buyer types.

  • Beneath the Service: what Professional Firm Clients Really Buy

    Beneath the Service: what Professional F...

    Apart from its functional utility, beneath the surface of every service offering are motivations, goals, and expected value.

  • Creating Value through Process

    Creating Value through Process

    It’s not just the deliverables and outcomes that clients perceive as valuable. Professional firms create value for clients in various other ways. The Process category with its three value components...

  • Map of Contextual Positioning

    Map of Contextual Positioning

    There are three dimensions that define contextual positioning: functional markets, vertical markets and horizontal markets. Their interplay offer eight generic strategies.

  • Eight Value Activities of Competitive Advantage

    Eight Value Activities of Competitive Ad...

    Decide which value chambers to keep open, in what sequence they should be (re)entered, and how big or small those chambers ought to be.