More service offerings could make your f...
A broad range of capabilities that firms proudly put on display often includes basic-tier, commoditized services. While many firms crave for more sophisticated work, they signal buyers: we do everythi...
Subscribe to insight
Sign up for updates and our latest. We write for Professional services firms, their principals, key decision makers and business leaders. We think about marketing, positioning, management, culture, profits, alignment and digital marketing.
Thanks for your prudent decision to sign up.
My name is Sergei and I am the founder of awezzom Marketing consultancy. I would like to get acquainted with you. And I am serious about this. Follow this link to know more about me.
Please enter your name — the emails you receive will feel a lot more personalized this way.
I want to create more relevant content that matters to you. The best way to do this is through your feedback. So I welcome your emails, comments and thoughts. I will think about your challenges and create a chin-stroking, brow-furrowing content.
There are several ways how to reach me: DM via Instagram @sergeinfreiman, comment my LinkedIn posts, or e-dove me at sergei [{at}] awezzom [(dot)] com.
Latest articles
Holistic approach to marketing content d...
The perfect marketing content is the one that pays for itself, delivers value to the target audience and makes producers and distributors excited about having more. Given the limited resources, how ca...
Raise the bar and don't jump
Often we lower the bar after failing at a challenge. This has a negative impact on morale which affects financial performance. We fail to notice that the bar hadn't had to be lowered. With a different...
In the crosshairs of perfect positioning
What makes a professional services firm less interchangeable in the marketplace is good positioning. It isn't the only part of the puzzle but the most fundamental one.
How to get better-fit clients for your f...
Professional services firms often struggle to find the right kind of clients which prevents them from moving their businesses to the next level. In this article I suggest an exercise – to go through...