Business Website 1.01 — The Book
How would you make a basic website for your new startup or a small business the right way? This is a short book that dives into the process of making smart business decisions from the inception to exe...
Thinking on Strategic Management and Organizational Entropy in Professional Firms.
You are most welcome to read and comment on the ideas and perspectives in these articles which are regularly written for top management of professional service firms.
The pieces cover a broad range of managerial topics: growth, structure, marketing, branding, positioning, differentiation, websites, lead generation, teamwork, professional career & skills, motivation, and firm culture.
We create and publish content to encourage, support and facilitate professional competence. Motivated by exploratory curiosity, we go through the trouble of thinking in the spirit of figuring things out. When we are successful, we share our discoveries with leaders. When we fail, well, we see that as an opportunity to learn.
Join other 2,107 prudent business leaders as we plunge into the unknown aiming to change the lives of people we serve. Feel free to distribute these articles among fellow professionals and peers. And if something strikes a cord, reach out to talk about it, because it matters.
For adventurous Explorers
and curious Wayfinders,
valiant Captains
and responsible Leaders,
attentive Pursuers
and astute Risktakers.
Slow website speed drains the Marketing budget faster
Have you ever found yourself abandoning a website before it has finished loading and went on to do something else? This article proves that slow website load speed has a negative impact on company’s...
Three Solid Reasons to Refresh or Redesign Your Business Website in 2025
Entrepreneurs and small business owners are puzzled over whether or not to redesign their company websites, why and when to do it, and what might be the benefits of doing so, if any. This article expl...
The Not-so-Obvious Value of Brand Strategy
Brand strategy is often confused with marketing and business strategies. Business leaders and entrepreneurs are baffled. This article explores what a brand strategy is, what it consists of, how it can...
Deep Layers of the Brand Strategy
Entrepreneurs & C-suite execs know the value of branding. Explore 9 additional components of brand strategy to create a meaningful brand for your small business.
Did you find the content worthwhile?
Sign up for updates and our latest. 2,107 prudent business leaders already did.