More service offerings could make your f...
A broad range of capabilities that firms proudly put on display often includes basic-tier, commoditized services. While many firms crave for more sophisticated work, they signal buyers: we do everythi...
Thinking & Articles on Marketing for Professional Services firms
The times of placing an ad in yellow pages and consider marketing done are over. The role of marketing is growing. It is becoming the primary function of every business.
Professional services firms such as architects, contractors, lawyers, accountants, engineers and creatives have a trump card — their expertise. Their marketing efforts should use this advantage.
In these articles we explore ways of improving your marketing. We look into things that work and things that don’t. We combine theory with observations with personal experience and with that of other consultants.
Holistic approach to marketing content d...
The perfect marketing content is the one that pays for itself, delivers value to the target audience and makes producers and distributors excited about having more. Given the limited resources, how ca...
In the crosshairs of perfect positioning
What makes a professional services firm less interchangeable in the marketplace is good positioning. It isn't the only part of the puzzle but the most fundamental one.
How to get better-fit clients for your f...
Professional services firms often struggle to find the right kind of clients which prevents them from moving their businesses to the next level. In this article I suggest an exercise – to go through...
Cost-per-click: digital marketing campai...
Oftentimes small business managers underestimate the importance of necessary planning and rush into paying for clicks. This usually results in disappointment. Under-budgeted digital marketing campaign...
The Marketing Rift of an Internet Servic...
Well-established companies aren’t supposed to step on the tines of the same rake other companies had already stepped on. But they are. Despite the amount of critically acclaimed books on marketing a...
Stop Renting your Friends from Social Me...
Looks like the attainment of followers and friends on social media en masse isn't that lucrative any more. Could it possibly be the case that there is an invisible force at work responsible for keepin...