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Thinking & Articles on Marketing for Professional Services firms

The times of placing an ad in yellow pages and consider marketing done are over. The role of marketing is growing. It is becoming the primary function of every business.

Professional services firms such as architects, contractors, lawyers, accountants, engineers and creatives have a trump card — their expertise. Their marketing efforts should use this advantage.

In these articles we explore ways of improving your marketing. We look into things that work and things that don’t. We combine theory with observations with personal experience and with that of other consultants.

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Looks like the attainment of followers and friends on social media en masse isn't that lucrative any more. Could it possibly be the case that there is an invisible force at work responsible for keepin...

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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