Thinking & Articles on Marketing for Professional Services firms

The times of placing an ad in yellow pages and consider marketing done are over. The role of marketing is growing. It is becoming the primary function of every business.

Professional services firms such as architects, contractors, lawyers, accountants, engineers and creatives have a trump card — their expertise. Their marketing efforts should use this advantage.

In these articles we explore ways of improving your marketing. We look into things that work and things that don’t. We combine theory with observations with personal experience and with that of other consultants.