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Thinking & Articles on Management of Professional Services firms

In our experience most professional services firms are capable of doing great work for their clients. It isn't the inability or lack of the desire to do better work for better clients while being paid more. It is the quality of business decisions made that has most impact on outcomes.

Sixty five percent of top-level managers believe their decisions became more complex. Less than half believe they are timely. And 60% percent think that half of the time is being constantly wasted.

In these articles we explore ways of managing your Professional services practice better than an average firm.

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The Zebra Strategy

The Zebra Strategy

Differentiation helps clients to distinguish companies within the same category. A zebra with yellow & purple stripes would definitely stand out from the rest of the herd. So why aren’t there a bunc...

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The Problem of Two Buckets

The Problem of Two Buckets

Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The ...

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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