
The Problem of Two Buckets
Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The ...
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Decision makers tend to view the means associated with the attainment of business objectives as either costs or investments. The assignment to either of these two buckets occurs almost instantly. The ...
The point of having a business website is to guide visitors on the journey through a marketing funnel with the ultimate goal of conversion. The conversion is a transition or a transformation from one ...
The answer might seem to be obvious, but let’s linger for a moment and contemplate about it. Despite the importunate ubiquity of ads claiming that you can create a professional website in minutes, i...
Running a company and managing business is a hard endeavor in and of itself. One has to master a multitude of disciplines to keep the company afloat. Prudent business leaders and managers hire people ...
Looks like the attainment of followers and friends on social media en masse isn't that lucrative any more. Could it possibly be the case that there is an invisible force at work responsible for keepin...
There is a BIG issue with company websites today. It isn’t about not having a website – luckily, everyone seems to be in agreement that you must have one these days. It’s not so...
When it comes to selecting the technology to build the website for your business there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is bett...
When it comes to selecting the technology to build the website for your firm there is just too many choices which is rather confusing to say the least; it also isn’t obvious which option is better. ...
How would you make a basic website for your new startup or a small business the right way? This is a short book that dives into the process of making smart business decisions from the inception to exe...
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