Thinking & Articles on Branding for Professional Services firms

Almost ninety percent of small-size (up to 50 employees) professional services firms confuse branding with graphic design. Misconceptions lead to unrealistic expectations followed by shifting deadlines. Frustration builds up.

In this topic we explore the constituent elements of branding. What works for your firm and what doesn't. How to approach design problems, what to expect from vendors and how to avoid most common issues.

Read these articles to make an informed decision next time you require branding services for your firm.