Almost ninety percent of small-size (up to 50 employees) professional services firms confuse branding with graphic design. Misconceptions lead to unrealistic expectations followed by shifting deadlines. Frustration builds up.
In this topic we explore the constituent elements of branding. What works for your firm and what doesn't. How to approach design problems, what to expect from vendors and how to avoid most common issues.
Read these articles to make an informed decision next time you require branding services for your firm.
Branding is a painful process. Marketing firms want it to appear more valuable and smooth than it really is. Professional firms often downplay or disregard the benefits of branding. With two opposite ...
Getting a professional company logo might seem like a straightforward business at first. Most company leaders think: “We just need a logo — how hard can that be?” But then the rubber meets the r...
If you want to figure out how much does it make sense to invest in your company logo, read this article. You will also learn how professional graphic designers estimate their costs and price their log...
There comes a time at every professional services firm when top management decides to redesign a company logo or create a new one from scratch. Without prior experience and having little knowledge of ...
Prudent business leaders of Professional services firms should be aware of brand development strategy and what it's capable of achieving for their companies. Learn what branding strategy is, what the ...
We have observed so many entrepreneurs, small business owners and principals of companies go down the same path with brand naming. Heck — we have been down that road ourselves. This article is about...
Coming up with a good brand name for your professional services firm can be really challenging. As an entrepreneur myself — I've been in your shoes. I have observed many business leaders struggle wi...
Brand strategy is often confused with marketing and business strategies. Business leaders and entrepreneurs are baffled. This article explores what a brand strategy is, what it consists of, how it can...
Entrepreneurs & C-suite execs know the value of branding. Explore 9 additional components of brand strategy to create a meaningful brand for your small business.