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Thinking & Articles on Culture in Professional Services firms

Company culture is about its employees, including principals. People who work together on a daily basis toward a common goal should have a common denominator, share a value system and a driving force.

In these articles we explore the culture of Professional services firms. We look at what works, what doesn't work, what could work and why.

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Three Components of a High-Performing Culture at your Firm

Three Components of a High-Performing Cu...

Creating the right culture for a professional services firm is key for long-term success. The three constituents of a strong foundation are the culture of knowledge, creativity and sharing. With these...

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Developing great Mission and Vision statements

Developing great Mission and Vision stat...

A company without a vision is like a drifting raft. A crew without a mission is not a good idea either. However exciting the journey might seem, aimless navigation will only result in low morale, empl...

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Differences between company's Mission, Vision and Purpose

Differences between company's Mission, V...

You can find a plethora of mission statements on the Internet. If you examine them closely however, you will notice that most of them are very alike. And if you dare to learn the subject you will inev...

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How the Change in Culture affects Customer Loyalty

How the Change in Culture affects Custom...

When the top management or ownership of the company changes, the culture of the company could change too. Sometimes the change is not for the better. In this article I talk about the personal experien...

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The Fake Cutomer Loyalty

The Fake Cutomer Loyalty

Customer loyalty is a hot subject. Business leaders keep talking: “We want loyal customers”. Makes sense — it is by far more expensive and troublesome to acquire new clients rather than trying t...

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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