Small business Positioning strategy
How do you position your company, your brand or your services in the minds of your clients? Where would your prospects place your offers on a two-by-two price-quality matrix? We run the positioning workshop to answer many fundamental marketing questions.
Choosing the right category for your small business is as important as defining your place in the marketplace. This workshop’s goal is to help choose the right category for your company. As a result you will be able to clearly identify your target market and confidently make a valid claim of — “We are X for Y”.
Small business Differentiation strategy
How do you differentiate a small business? Differentiation goes hand in hand with positioning. It is by being different your clients and prospects can place your services in a box with a distinct label.
Knowing how you’re different isn’t enough — the challenge is to communicate it to your target audience in a compelling way.
Small companies tend to make the mistake of trying to emulate largest competitors. Yet the power of differentiation lies with flanking maneuvers. This workshop will help you identify how your company is uniquely different from the rest of the bland competition.
In order to produce valuable deliverables like a website or messaging, or a logo, to reach specific business objectives, to ensure time is spent productively and resources are utilized efficiently, we structure our efforts in such a way as to get the following three pillar questions answered first.
where do you want to be?
Getting a clear picture on where the company is today is just as important as knowing where it is headed. We help small businesses reflect on their current position in the marketplace and develop a sustainable marketing plan moving forward into the future.
who are you?
From identity to voice and character we support brands in developing an authentic, reliable personality that clients find trustworthy and are naturally attracted to. Knowing your destination, having a clear vision for the future allows us to bring forth images of how your brand should look and feel like today.
how would you get there?
Modern times require the latest tools and tactics. Along with traditional channels we excel at digital marketing: content, organic SEO, e-Commerce, web design, copywriting, mobile marketing, email, PPC, inbound, influencer and social media.
Responsive website design services
Research data suggests that almost half of internet traffic these days comes from mobile devices. Your prospects should be able to access your website 24/7 anywhere they like: at home, at work, hiking, on the train or in the car.
Your website might suggest that the bulk of your users prefer to interact with your website on desktop devices. But the majority of first-time visitors are likely to pay your web app a visit on the go — that is — using their mobile device.
Responsive websites are a must today. We will create a professional website for your small business that can accommodate all devices: desktop computers, tablets, and smartphones in all shapes and sizes.
User interface and user experience
UI & UX are important aspects of web design. Whether your small business has a company website or a mobile app — user experience shouldn’t be taken for granted.
The amount of time your visitors spend on your digital premises is a ranking factor for SERP. The better the experience your users have the more likely they are going spend more time on your web app. User interface plays a big role in this too.
We will create great UI and UX for your visitors on your web apps for both desktop and mobile versions. Your website is marketing tool and the way people interact with it can either help or hinder your marketing efforts.
Admin panel and CMS
You have to have full control over your content: copy, images, videos and documents. Content management systems are great for managing your web app.
If you don’t want to make changes yourself or when you don’t have the time to do this is, we can take care of your content. We can train your employees to operate the admin panel and CMS as well.
When your budget is tight we can use an out-of-the box solution like WordPress. When you don’t want to mess up the integrity of web page designs, we will create a website without fancy editing options. And when your budget allows and it makes sense from the business perspective to have a custom-made admin panel with CMS — we will build it for you.
Small business E-commerce websites
Selling services is different compared to offering physical products. The price point plays a huge role here. The more expensive the service the more support it requires. We are talking about design elements, additional information, videos, tutorials, how-tos and so worth.
We have experience with building e-commerce stores for small businesses. We will create a remarkable online store for you company. We will advise on features, provide tips and share insights on how to get the most out of an e-commerce website.
Full-stack web development services
We do both back-end and front-end web development. This means that our capabilities are limitless. It also means that all of the parts, libraries, plugins and dependencies will work in unison.
We do not like to over-rely on third-party plugins and trendy libraries. We tend to stick to the core technology that powers websites. The reason is simple — third-party plugins are unreliable in the long run. The core tech will always work.
We want your investment to bear fruit. It is more time consuming for us to work this way — yes — but we believe it is more beneficial for your small business.
Website performance optimization services
There is a three-second industry threshold beyond which website visitors are starting to drop-off at a rate of 10% per second. The faster your website the better the search engine rankings it is going to get.
We will optimize the loading speed of your web application. Your website will be fast, reliable and up to the current industry’s best practices and standards.
SEO marketing strategy
Would you like to get leads that turn into prospects who become your clients for free? It might sound too good to be true but luckily this is possible with search engine optimization (SEO) strategy.
Make no mistake about it — this is not a hack or a shortcut. Your target audience will find you online if you invest in SEO. All it takes is robust research, great content, analytics, patience and time.
SEO marketing strategy is a long-term game. But it works. We usually advise our clients to mix this approach with other marketing tactics so that your small business can start getting leads today.
Content marketing services
We will help you create, publish and distribute the right type of content for your target audience. We will research the sorts of problems and challenges your prospects are faced with and advise on which content could work better: articles, video, podcast, how-tos or FAQs. We will also help you prioritize your marketing efforts taking the budget constraints into account.
The content your target audience anticipates and desires should be valuable and relevant. Some social media platforms are better for entertainment while some better fit in-depth material. We will help you develop great content marketing strategy for your small business.
Social media marketing strategy
Social media can be overwhelming. It is also very powerful. We will work with your team to determine which social media channels have the highest probability to yield better results.
We will come up with creative ways to captivate your audience with your business objectives in mind. We will help you grow your followers’ base, generate more views and boost engagement.
Email marketing is one of those fundamental marketing tactics that never gets old. Despite the spam galore it is the most effective and cost-efficient way to reach your prospects.
We will work with your team to create enticing email marketing messages that are memorable, meaningful and engaging.
Being creative at marketing allows us to make great email campaigns that produce above the average open and click rates. Take a look at our own email marketing incentive — Zowey Zahm as a perfect example.
We will connect you with the right influencer to endorse your brand. We have access to celebrities, artists, musicians and famous people from all over the world. We will persuade them to join forces with your brand and spread the word about your company.
To secure the best influencer for your marketing campaign we have to start negotiations as early as possible. So if you have someone in sight, do not hesitate to contact us.
Please make sure you have a budget in place. Be prepared to make your offer as well. When you aren’t sure who would be the best fit to endorse your brand we will come up with several options.
Pay-per-click online ads services
Online ads can be tricky. To produce a good ROI we need to do some research on your competition and your target audience. Based on your business objectives we will help you manage the expectations for this investment. We will help you set the budget as well.
We will create and optimize landing pages to reach conversion goals. We will set up analytics. When online ads are launched we will be monitoring their performance on a weekly basis. We will analyze their yield and make changes to maximize their efficiency.
Once agreed on KPIs we will not stop until they are attained.