Module

Service Offering Design For Professional Firms

The discipline of service offering design (SOD) is quite facinating as well as important. Most of the perceived value is created during face-to-face client interactions. The bulk of work is often mostly invisible.

There are buyer motivations, goal facilitators, value elements, and value activities to keep in mind. There is qualification, sequencing, customization, and post-servicing. There are also the natural proclivities of professionals that complicate matters even further.

For this module, we have developed a special model that will allow us to design robust offerings that fit your firm’s service lines.

Offering design module to attract the right buyers of professional services

In this module we will work together to create new service offerings, repackaging your firm’s existing services, and prune as much as possible to make lives of your clients and client-facing folks easier.

We’ll help your team design service bundles and packages that are compelling, differentiated, follow predictable paths, make sense, allow you to capture more value for your firm while delivering more value to clients.

Map of Service Offering Design (SOD) | awezzom
Map of Service Offering Design (SOD)

Components of the SOD module:

  • Review of your current service lines and offerings.
  • Reduction to a number befitting the size of your firm.
  • Repackaging redundant services.
  • A system of dos and don’ts for your services.
  • Using SOD to qualify clients.
  • Client prioritization options, bundles.
  • Additional revenue opportunities.
  • Process design and communication.
  • Four client motivations
  • Four goal facilitators
  • Six value activities
  • Forty value elements
  • Professional proclivities and natural strengths

Price info

The price is subject to the number of service lines and individual offerings we’ll need to work on.

Required participation

Decision makers: whoever’s in charge of pricing and service lines at your firm.

See topics (above) to assess who at your firm will be in a better position to make these decisions.

Typical length

2-3 weeks

Availability

Typically available within 1-2 weeks.

Advance booking is possible. Please contact to inquire about a non-refundable booking fee.

Payments

Prepayment in full. No refunds (see exception below).

Refund Policy

We provide an unconditional satisfaction guarantee.
Refer to our refund policy page for more details.

Travel

Return flights from NYC, US.
Economy class. Upgrade on long-haul flights.
Additionally: per diem, transport, lodging, print-outs, presentation tools.

Connect with us to repackage your services in a meaningful way

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