Management Solution

Service Offering Design Workshops

Running these workshops will enable your team to create more value for clients and simultaneously capture more value for the firm or practice.

In addition to our proprietary models, we will apply the principles and tools of service design to create new or improve existing service offerings. This will allow you to start charging more for your services, remain profitable even under severe price pressures, and become irreplaceable to your clients.

Participating in workshop activities, professionals become more effective at recognizing what’s valuable to buyers, colleagues, and the firm. Your team will elevate its capabilities to generate value across the board faster and with precision.

Offering Design to Capture and Create more Value

The main objective of any SOD workshop is to create such service offerings that, on the one hand, improve client acquisition, retention, and advocacy, while on the other hand, generate more value internally.

The standard workshop follows our proprietary 10-step SOD framework:

  1. Gathering data
  2. Assembling SOD team
  3. Identifying best-fit clients
  4. Exploring buyer journeys
  5. Listing competitive alternatives
  6. Articulating competencies & features
  7. Mapping benefits to goals
  8. Formulating value links
  9. Creating prototypes
  10. Testing & rollout
Strategic SOD mapping | awezzom
Services are perceived as strategies.

Typical components of the SOD workshops:

The composition of the following topics depends on the objectives of the SOD initiative, scope, available time and budget.

  • Building common language around value perceptions among stakeholders.
  • Three essential phases and two thresholds of a service.
  • Five categories (15 subcategories) of value.
  • Eight Goal facilitators
  • Eight Value activities
  • Forty(+) value elements.
  • Professional proclivities and natural strengths.
  • Best-fit Client (BFC) qualification criteria.
  • Understanding generic buyer types, their common aims, goals, motivations, and strategies.
  • Buyer journeys, touchpoints, frontstage and backstage processes.
  • Analyzing direct alternatives.
  • Creating competitive advantage.
  • Mapping features to core competencies; expected benefits to client goals.
  • Formulating (new) value proposition.
  • Assessing feasibility and costs.
  • Investigating profitability and pricing.
  • A system of dos and don’ts for altering services.
  • Reviewing current service lines and offerings.
  • Repackaging & repositioning redundant services.
  • Service offering options, bundles.
  • Additional revenue opportunities.
  • Process design and communication.

Price info

The fee is subject to the scope of work, number of participants, and work complexity. Generally, there are three variations to this workshop. All workshops are held at your premises.

Each workshop is always customized to meet the needs and requirements which are identified during (paid!) diagnostics. This allows exclusion of unnecessary activities ensuring effectiveness of the workshop.

  • Option 1. The $30,000+ fee is for a typical 3-4 day workshop.

  • Option 2. For larger projects, the workshops may span several weeks over a couple of months. The fee goes up accordingly. Note, because I am a sole practitioner, I may be incapable of accomodating especially large projects within a condensed timeframe.

  • Option 3. One-day intensive workshop. Can be conducted during a retreat. Fee: $10,000+.

Should you be interested in arranging a presentation for key stakeholders at your firm first, consider running a half-day seminar. Its purpose is to generate awareness among top management and senior professionals assessing the need and timeliness of the service design initiative.

Required participation

Key decision makers in business development, sales, account management, project management, marketing roles who have a say in pricing, pitching, engagement staffing, project (case) management, and growing client accounts at your firm.
See the discussion topics (above) to assess who will be in a better position to make these decisions.

Typical length

3-4 days

Availability

Typically available within 2-3 weeks.
Advance booking is possible. Please contact to inquire about a non-refundable booking fee.

Payments

Prepayment in full. No refunds (see exception below).

Refund Policy

We provide an unconditional satisfaction guarantee.
Refer to our refund policy page for more details.

Travel

Return flights from NYC, US.
Economy class. Upgrade on long-haul flights.
Additionally: per diem, transport, lodging, print-outs, presentation tools.

Fill in this contact form to get started

This field is required. Please make sure your first name has more than 3 characters in it. Add some if you must. If not, consider changing your name for a real one like Albus Percival Wulfric Brian Dumbledore, but slightly shorter — not more than 36 characters.

This field is required. Please make sure your last name has more than 3 characters in it. Add some if you must. If not, consider changing your name for a real one like Albus Percival Wulfric Brian Dumbledore, but slightly shorter — not more than 36 characters.

This field is required. If you do not work at a firm, just put the "-" or "NA" in the field above. Don't use more than 50 characters — we are picky.

Oh-oh, something is wrong. Perhaps the name of the website is too short. More than three letters should do it.

This one looks like an invalid email address.

Hmm... There shouldn't be any errors here. Try less words. 2,000 characters should be enough.

Please note that we will automatically add your email to our mailing system for our lovely e-doves to start delivering helpful updates and insights.

You will be able to unsubscribe whenever you feel like strangling a particular e-winged messenger.