Latest Insights & Articles ▾▾▾
Subscribe for Value▾▾▾
Get entertaining, super-creative yet insightful emails from Zowey Zahm — our Chief Digital Marketing expert. Give it a try to know what a real creative digital marketing feels like.
You don’t want theory — you want real, tangible results. Here’s what a typical engagement between our firm and a small business looks like.
We start with having a Discovery Conversation. This way we make sure everyone’s on the same page regarding expectations and objectives. It also helps to unearth the real reasons behind each project.
Knowing what’s missing and what needs our attention we create a custom Brand Strategy session — aBS Workshop. Our core competence is with our ability to think strategically yet creatively. We'll work with you to devise a smart plan and set a foundation for future brand growth.
Implemention of any strategic plan is always a bottleneck. We'll craft your buiness website as a benchmark for culture, messaging, positioning and differentiation based on the results of the aBS Workshop.
We’ll come up with compelling digital marketing communications to drive traffic to the website in order to achieve the strategic business objectives.
When we're NOT a great fit:
We’re on a Mission▾▾▾
We believe the world deserves better businesses; more people should have access to better brands. Our job is to facilitate the transition from boring, bland commodities to remarkable, compelling brands. We want to find a way — to develop a framework — that would allow business leaders, employees and customers to co-create meaningful brands.
With your support we are yet another step closer towards the attainment of that vision — from bland to Brand.
Ask your question
Questions & answers▾▾▾
A typical process looks like this: a Discovery Conversation followed by Brand Strategy workshop followed by web design followed by website development followed by digital marketing.
This is a stage in our relationship where we determine the scope of future work, our ability to create value and if there’s a natural fit between our companies.
We have to be sure you are serious about the project ahead of us. If we determine that now is not the right time to move forward or that we’re not a great fit, we will refund you this fee.
The aBS Workshop consists of several blocks: brand core, positioning & differentiation, target audience, competitve landscape, etc. Each block is a series of exercises and questions to be discussed in group during the workshop and individually as homework.
Every aBS Workshop has a customized composition of elements. Exercises and questions are tailored to the needs of your company and project ahead.
During our Discovery Conversation we might come to a conclusion that it’s best to focus resources on a specific topic or we might discover that certain deliverables aren’t important. We will accomodate the scope of aBS Workshop to reflect only the crucial aspects.
At the end of the workshop, typically within 2-4 weeks, you will get a report with a summary and our recommendations. Our clients also report on having received much more than that — clarity, focus, confidence, more value than they’d expected and even an insight into radical differentiation that would allow to make the competition irrelevant.
We can work with you on the Brand Core without going into other important aspects such as Positioning, Differentiation or Messaging. You should expect that kind of workshop to last 3-4 hours with a $4k fee.
Our Discovery Conversation is what we always start with. You can expect to invest a minimum of $1 000 as a refundable fee.
We will schedule a call or a meeting with your key decision makers to go through a series of questions. This will help us identify the scope of future work and whether or not our expertise is sufficient. If we come to a conclusion that we’re either not a great fit or we wouldn’t be able to provide value we would return this fee. Unless you disagree to accept it back based on the quality of questions asked during our Discovery Conversation.
At our core we understand the value of connection between two worlds: intuition and logic, emotion and reason, artistic and industrial. We won’t give vague advice. We always assess the consequences of practical implementations: costs, feasibility, time, effort, priorities, etc. We are creative business people. We are also business-oriented creatives.
No, because it will require explanations. Once you’d done it, however, you’d be able to repeat the process yourselves.
We expect your key stakeholders and decision makers to take part in the aBS Workshops. Normally we are looking to have co-owners, CEO, chief marketing officer and head of sales to join our discussions.
We provide a structured approach — you are getting a framework. We’ll be asking questions in the same manner as you would have done within your company ranks, but differently — in a more structured, coherent, deliberate and unexpected ways.
We were told that we are more focused; that we had helped to stay on course without sinking into pointless, off-topic discussions that tend to stray off the path. We were praised for our ability to listen, pay attention and pick important nuggets of information that were otherwise unseen, overlooked and unrecognized.