This page hasn’t been updated in a few years. We have changed our positioning and service offerings.
Zowey used to be part of our digital marketing services. This project was best suited for mass-email retail and e-commerce businesses. If you’re in charge of this sort of business and interested, please get in touch.
Otherwise, please get back to the main page to know more about our current marketing solutions for professional services firms.
Zowey Zahm
Digital Marketing
at its finest
Meet Zowey and become part of the story as an active participant, shaping the way it unfolds.
Zowey is a crucial part of our digital marketing effort at awezzom. She distributes valuable pieces of content to valiant entrepreneurs, prudent business managers and key decision makers in an engaging, personal way.
“Hi!
“My name’s Zahm — Zowey Zahm. How do you pronounce that? Well, Zahm is like Wham!, but without the W, obviously, (giggles) oh . . . and without H of course.
“Zowey is pronounced like this — Zou-wee, but totally not like Zoe; so it’s — Zou-eee. Pff . . . I’m terrible at this. . . .
“Anyway, I’m in charge, as in The-Big-Boss of digital marketing here at awezzom where we work with small and medium size companies to facilitate their transition from bland commodities to compelling Brands. I truly believe the world needs better businesses and we all deserve to have better brands.
“We write and talk about things like Brand, Strategy, Positioning, Differentiation, Vision and Purpose . . . and yours truly is responsible for sharing our toughts with awesome people like you.”
Here's what other important people think
from Los Angeles, California
. . . I wanted to tell you, nice try😊 Creative.. and .. good luck. I would have continued on.. Zowey looked solemn with longing eyes that tugged at your soul to be generous, but then, the door opened and reality struck as a bustle of New Yorkers tried to cram into the elevator pushing and showing each other to get in before the door shut . . .
from Vienna, Virginia
. . . I get a million emails and am constantly blowing past cold emails, so you certainly earned my attention. The story telling though.. that was great. Well done Zowey!
from Lisbon, Portugal
. . . That was just two days ago, and her life had already changed, as she brought the gin and tonic to her lips and savoured it longingly. She wasn’t too sure how, but she had bagged Peter. Apparently he had fallen for her story about the lady in the lift, and was eager to read her articles. What a moron, she thought. But she had gotten her promotion, and Zowey felt on top of the world.
from Cincinnati, Ohio
Awesomely creative and engaging. Seriously, very well done . . .
from Mexico
GOOD STORY!
from Davis, California
Despite this being one of the best solicitations I have ever received . . . I thought you deserved kudos for creativity . . .
from San Francisco Bay Area
It’s an eye-catching, thoughtful cold email . . .
from Boston, MA
Very creative, Zowey . . . I do appreciate a great intro. Nicely done.
from Baltimore, Maryland
. . . i was definitely intrigued by this email. Very nice marketing.
from Fulton, MD
This is the most creative mass email I’ve ever received.
from Houston, Texas
Zowey
You have a great sense of humor. I like you now! All the best!
“If I can have your permission to send our insights that would be awesome. I’d be sharing some useful information that should help your business as well.
Now, if you ever think I’m worthless at this (and you wouldn’t), you’d be able to unsubscribe at any moment. How’s that?”
Use this form to subscribe (or not) ▾▾▾
“To get an idea of what articles you could expect to receive in your mailbox, take a look at our recent articles about business websites.”
Recent Articles ▾▾▾
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Diagnose, Explore, Prescribe & Execute f...
Not every buyer is shopping for all four stages of the engagement. Matching buyer's type to the right mix of these four phases is key to market success of the firm.
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Preventing Quiet Quitting among Professi...
The biggest problem you currently have at your firm is the one you aren’t aware of. Like a mold behind a drywall, it’s invisible to you but every inhabitant (employee) is exposed to its noxious fu...
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The buyer is always right ... even when ...
It appears that buyers of professional services are happy with making the same mistakes over and over again. Why wouldn't they take your professional advice when it is clearly in their interest?
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Practical Considerations dealing with th...
The ongoing talent pipeline crisis in the accounting profession isn't the first one. We've faced comparable challenges two decades ago, and know which levers to pull to make it better at the level of...
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Vision, Mission and financial performanc...
Meaningful vision and mission statements, when aligned and articulated clearly, can improve financial performance of the firm.
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How your “Foot in the Door” Tactic w...
The Foot-in-the-door is a well-known and widely used tactic in the market. Professional firms suppose this way they'll earn trust and build rapport quickly. This approach can backfire too.
Area of Expertise ▾▾▾
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Our process
Core Mission, Vision, Values & Purpose, Target Audience, Value Proposition, Competitive Landscape, Positioning, Unique Differentiation, Messaging, Unbreakable Vow, Brand awareness
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Digital marketing
Marketing strategy, Social media marketing campaigns, Creative marketing emails, Drip campaigns, pay-per-click advertising, SEO marketing strategy
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Brand Identity
Professional Logo, Colors, Typography, Custom Icons, Guidelines, Marketing Collateral, Voice & Tone, Messaging
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Web design
Custom Software Solutions, E-commerce, 3-party Integrations, APIs, Responsive Design, MVP websites, UI & UX, Performance Optimization