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the ultimate Website Design Cost Calculator

This calculator will help you understand how web design & website development pricing works. Play around with it and you will learn what goes into estimates. Take it seriously, read the supporting copy, and your chances of success with your web design project will increase exponentially.

Next time you require to redo your professional firm's website use this free tool to stay on the right track.

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1
Design

The amount of work put into the creation of visual aesthetics has an effect on the overall quality of the design.

Quality: i
Free, open-source templates usually have lower quality than custom-made layouts, due to the fact that they were created for everyone rather than tailored to the specific business needs.
Free, open-source template i
Free template implies no customization — every business website is similar to one another.
Custom, responsive website i
Custom responsive web design involves creation of page layouts from scratch.
Design with animations, SVGs, icons i
Custom responsive design with animations, SVGs and icons is the most time & effort consuming type of work; it also produces the best results.

How many different design themes would you like to be created?

2
Mockups i
Mockup is a visual representation of text, images and graphic elements on the screen of any device. Most commonly mockups are made for desktop and mobile screens.

Mockups help to facilitate the translation of ideas into visual representation of the prototype. They make it easier to bridge the gap between words and the final result.

Which devices you would like the mockups to be created for?

Devices:
Desktop
Mobile
Tablet
How many differrent page mockups would you like to review for each chosen device?
3
Pages i
Do not include dynamically created pages, e.g. search results pages or next page in a collection. Dynamically created pages use the same layout created for one particular page type.

Developing unique page layouts makes sense when each page has a different purpose, business goal or has to communicate a different message.

How many unique web page layouts do you require?

4
Wireframes i
Wireframes are the blueprints of the design; they provide the visual structure for the layout of elements.

Creating wireframes helps with iterating over multitude of ideas in order to come up with most favorable option before actually coding the pages. Making wireframes reduce the amount of revisions and changes; it is a cost-effective approach for medium to large scale projects.

Which devices you would like the wireframes to be created for?

Devices:
Desktop
Mobile
Tablet

How many wireframes would you like to be created per each selected device?

5
Content i
Images, video, copy.

Content brings meaning to the page through images, text copy, video and graphical elements.

How many pages of the copy (text) needs to be created?

What kind of images will your website have?

Images:
Royalty-free images
Licensed stock images
Professional photoshoot
Video:

What kind of video content will be published?

Royalty-free video
Licensed HD video footage
Pro video shoot & production
6
Platform i
The framework, system or software.

Choosing the software to build your website with can be challenging; here is a link that will help you figure out how to select the right tool to create a business wesbite.

Which platform would you like to use for your website?

Options:
Open-source
Online Web Builder
Custom, framework-based web app
7
CMS i
Content Management System.

CMS stands for Content Management System; it offers a user-friendly way to create web pages, add images, videos and text blocks, change fonts and apply styles.
This is a good option for people who lack coding skills but want to manage their websites themselves.

Do you need a CMS?

Options:
No CMS i
For those who do not intend to create, update or upload content to their websites themselves but rather with a help of web developers.
Open-source i
Free to install, open-source CMS like WordPress, Drupal or Joomla or subscription-based website builders like Webflow or Shopify.
Custom CMS i
A content management system built specifically for your business needs.
8
SEO i
Search Engine Optimization

SEO stands for Search Engine Optimization — a set of actions required to make web pages more "appealing" to search engines' crawlers. The more optimized the pages are, the more likely they are to score high on the SERP (search engine result pages). The higher the score, the closer the web page is to the top of the results.

How important it is for your business to appear on the first page of search results?

Options:
Basic SEO i
Page title, description.
Thorough, done once i
HTML structure, keyword research, web vitals, images, speed, schema, etc.
Thorough, monthly updates i
Thorough optimization and updates carried out on a regular basis.

How many web pages must be optimized for search engines?

9
SMM i
Social Media Marketing

SMM stands for Social Media Marketing. This is not compulsory — to integrate social media feed and widgets into the website, however, sometimes it makes sense to do just that, especially when the company is active on SM and have clear business objectives in regards to these channels.

Are you (going to be) consistently active on social media?

Integration Options:
No need to integrate
Standard embeds, widgets & links
Custom functionality, APIs & integrations

How many social media channels will you need to integrate or link with?

X
Size & Scale i
The size and scale of the web app will stipulate the amount of database tables and servers that add to the overall complexity of the system.

Depending on the size and scale of the project, the number of users, the daily traffic and the amount of data transferred your website will require an adequate infrastructure to support that.

What kind of images will your website have?

Database (DB):
Default, open-source software with database
Custom, small e-commerce size DB
Complex DB, e.g. Social Network, Web Hub, Marketplace

How much traffic users are going to consume on a daily basis?

Infrastructure:
Small business website w/ few visitors
E-commerce or social network w/ thousands of visitors
Video streaming service w/ high volume of data transfers
Z
Deadline i
When is the project's due date?

Sometimes the window of business opportunity is so narrow that it makes sense to act as quickly as possible making sacrifices along the way; sometimes it is more important to spend extra time on designing the web app in a most rigorous way possible.

How fast will you need the web app done?

Options:
Yesterday
ASAP i
ASAP stands for "As soon as possible."
No rush
0 USD
awezzom Web Design Calculator image | awezzom

Who is this calculator for?

This calculator is not for mom&pop's shops who are looking to hire a 5-dollar “ninja” freelancer to provide a professional advice on whether to put social media icons in the footer or in the navigation menu.

It is not for those daydreamers who wholeheartedly believe they can hire a web guru to make a 6-digit-income website for 100 dollars. Please use other calculators and other company services — we couldn't possibly be of any help.

This tool had been crafted for managers, leaders and entrepreneurs who take business online seriously, for those who care about the outcome and value the time, effort and brain cells of every stakeholder: customers, employees, colleagues, investors and partners.

How to use this web design price calculator?

Go through available options, select the ones that best fit your company needs and click the “Calculate” button which is located at the bottom of the calculator. The estimated price will appear below the button in a matter of a few seconds, once the calculations are over.

When you feel like having a conversation about your project, please use the "contact us" button and fill in the contact form.

What’s not included in this online tool?

This tool makes calculations based on the most signifficant parts of the web development & design process; it does not take specific features into account.

Memberships, payments, notifications, newsletters, chat bots, Captchas, ARIA, trackers and other functionality, while important, if included would have made this calculator overwhelming to operate.

Use this web cost estimate calculator as a guide to understand the most important constituent parts of the web design and development process; contact us to have a meaningful conversation about your business objectives to find the right amount of features your project needs.

Does awezzom provide estimates based on the same calculator?

Yes and no. We use this tool to get a quick estimate that allows us to figure out whether the budget is sufficient for the required objectives; it provides a very crude estimate.

We would never use it to draft an offer. Each web design project is unique and so are the costs along with our ingenious solutions.

How accurate is this calculator?

This tool is meant to provide you with a general idea on how web design agencies calculate the costs of website design & development. The numbers you’d get from this calculator is a baseline for future discussions.

Could you order the website from us based on these calculations?

Definitely not — this calculator is not an offer. We’d love to know more about your project; please use the contact form that should appear once you click the “Contact us” button.

We believe that a meaningful conversation can produce a powerfull positive impact — not a plug-and-play solution.

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Additional resources

  • Choose the optimal way to build your website.
  • What's the point in redesigning the website?
  • Poor website performance is bad for business.

Watch this video about Website cost calculator

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How to set a Budget for a Website Design Project?

This calculator is a great tool that will help you to understand how the web design & development pricing works. When you’d need to figure out how much should you budget for a website design, use this tool to stay on the right track.

Web design project is not so much different from other projects you’d manage within your role at the company. First, identify the objectives of the project — what do you want to achieve? Second, set timeframes for the selected objectives — when would you like to have results? Third, know your financial limits — how much are you comfortable with spending in order to attain the specified goals within a desired period of time?

There are many ways how to build or redesign an existing website. Thus the expenses can vary greatly. To avoid future headaches we’d recommend defining business objectives first. It’s rarely the case that your professional services firm needs a website itself — it’s what it can do for your business.

To better understand the options available to you talk to professional web developers, designers or web design agencies. Also, read this article: The Fair Price of Creating a Website for your Business.

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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