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the ultimate Performance Potential Calculator

This free calculator enables you to measure your firm’s performance against other professional services firms that have achieved a so-called “sweet spot” in the marketplace.

The benchmarks used in this test are based on the US data. If you would like to know how to adjust that to your regional markets please get in touch.

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  • Performance Band Test

Full-time employee count

Enter the number of your full-time employees (FTEs). Everyone who gets a salary, even owners and founders. If you have 20 people employed full-time and one part-time employee, enter 20.5

FTEs

Average hourly rate

Enter the amount you use internally to calculate how much you would charge a client for work. You would typically estimate X hours to do the job and multiply it by this hourly rate to cover the costs plus profit. Some of your clients might be getting different hourly rates and discounts on top. Don't use the actual average rate but the one you make your calculations based on.

150 USD

Average work hours per week

Enter the number of hours an average FTE works per week on average. This includes non-billable hours too such as emails, meetings, traveling, lunch breaks, etc. Try to be as realistic as possible.

43 hr / w

Average work days per year

Enter how many days your FTEs work on average during a calendar year. To get this number subtract holidays, vacations, sick leaves, home leaves, personal time, etc.

235 days / y

Actual revenue

Enter the amount of this period’s total income less all external costs that went to third parties (subcontractors, freelancers, licenses, research, reimbursed travel, etc.) that were directly associated with work you did for your clients. Do not subtract costs that keep your firm running such as overhead, salaries, rent, etc.

USD

Advanced performance potential test

Win rate

Out of 100 proposals, how many become wins? If you respond to less than 100 RFPs / RFQs / bids, (e.g. make 35 quotes/proposals per year), make a simple proportion to arrive at wins to 100 proposals (offers) ratio.

%

Net profit

i
EBITDA — earnings before interest, taxes, depreciation and amortization.

Enter your net profit margin (EBITDA %)

%

Billable utilization

Enter your billable full-time employee utilization rate. That is how much time is charged to clients against total time your average billable employee works. Don’t include non-billable employees — people who don’t work on clients’ projects.

%

Billable FTEs

Enter the number of billable full-time employees (FTEs). These are chargeable employees who are part of the services rendered. Non-billable full-time employees are people who aren't directly involved in delivering services to clients, e.g. secretary, assistant, controller, etc. If you have part-time employees add 0.5 for each to the total number of FTEs.

FTEs

Firm size

Select the size of your firm.

Select country

Which country is your main area of operations?

Email

Enter your professional email — the one you use at your firm. Please note, we will not analyze submitted data for generic email addresses such as gmail, aol, outlook or similar.

Full name

Enter your first and last name.

Please note that we will not analyze this data for generic emails (e.g. gmail, aol, outlook or similar). We will get back to you with analysis typically in two days time.

Also, we will automatically include your email address in our mailing list. Our lovely e-doves are dispatched on a bi-weekly basis. Super-easy to unsubscribe should you wish to ban our airborne messengers.

Cost-per-click campaign calculator | awezzom

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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