A few words about Sergei
Management consultant from NYC
“Hi, I’m Sergei N. Freiman — advisor to top management of professional firms. My aim is to assist in your pursuit of meaningful goals.”
In his consulting practice, Sergei identified nine critical control points where organizational entropy is most prominent, and developed special managent models to wrestle with it.
“Most of my professional life has been devoted to business development. It wasn’t a conscious choice — it just happened.
I have lived on different continents, among different cultures, and was fortunate to notice common decision-making patterns in different business environments.
Experience
Originally from Eastern Europe, I’ve worked for local small businesses as well as a mid-size global corporation in the U.S., Europe and CIS.
I have been on the front row of amazing projects. Participated in the inception and realization of a production facility. Hit the road to support and grow international distributors. Partook in creation of a joint venture.
I had been blessed with great partners whom I’ve co-founded several businesses with. I was lucky to launch my own retail business and work alongside wonderful sales reps — a true dream team.
Over the years, I’ve worked in construction, real estate, retail, wholesale, manufacturing, distribution, entertainment, web design, and — finally — management consulting. I’ve worn numerous hats: sales, marketing, management, recruitment, training, coding and business development.
Patterns
My experience was broad, and there was always this one thing that kept bugging me. I couldn’t get my head around it. Something wasn’t right with how we approached business problems. Or was it just me?
No matter the industry or size of the company, no matter the competence of business leaders or size of budgets — most of the key business decisions were either: postponed, avoided, or made haphazardly and shortsightedly.
Suddenly I found myself in a perfect position to notice patterns that permeate all levels of decision-making processes in businesses of various sizes, locales, budgets and industries.
Long story short, I’ve developed a Swan-Crawfish-Pike model for making prudent business decisions. It was based on the idea I came across in a brilliant business classic — The Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, which suggested an alignment between value, profit and people as an absolute prerequisite for attaining a sustainable blue ocean.
Expertise
The SCP model created a spark for what now is — in my opinion — one the most comprehenisve strategy making frameworks in the world — see Future-Proof Firm package — for professional service firms.
I have identified nine critical control points (CRICPs) where, if left unattended, organizational entropy can devastate firms. Conversely, if managed, loss of useful work can be brought to a minimum. To wrestle with this constant quandary of entropy, I have developed proprietary strategic management models.
Public appearances
Recently, I spoke at a national ALA 2025 Conference for law firm admins on the subject of value creation and capture with service offering innovation. In addition, my articles were published in various professional magazines and journals. You can find more information here: Resources and information.
If you would like me to give a speech, a presentation, or a seminar at your upcoming conference or internal meeting, please reach out using one of the contact forms on this website. I am based in NYC, U.S.
Working together
I look forward to working together with you and your team on both challenges and opportunities in your business. I’d love to know more about your work, perspectives, goals, and aspirations.
Feel free to use the form below to get in touch.