A few words about Sergei

Management consultant from NYC

“Hi, I’m Sergei N. Freiman — advisor to top management of professional firms. My hope is to be helpful in your pursuit of meaningful goals.”

In his consulting practice, Sergei identified nine critical control points where organizational entropy is most prominent, and developed special models to wrestle with it.

Sergei N Freiman marketing consultant from New York
Sergei N Freiman marketing consultant from New York

“Most of my professional life has been devoted to business development. It wasn’t a conscious choice — it just happened.

I have lived on different continents, among different cultures, and was fortunate to notice common decision-making patterns in different business environments.

Experience

Originally from Eastern Europe, I’ve worked for local small businesses as well as a mid-size global corporation in the U.S., Europe and CIS.

I have been on the front row of amazing projects. Participated in the inception and realization of a production facility. Hit the road to support and grow international distributors. Partook in a creation of a joint venture.

I’d been blessed with great partners whom I’ve co-founded several businesses with. I was lucky to launch my own retail business and work alongside wonderful sales reps — a true dream team.

Over the years, I’ve worked in construction, real estate, retail, wholesale, manufacturing, distribution, entertainment, web design, and — finally — management consulting. I’ve worn numerous hats: sales, marketing, management, recruitment, training, coding and business development.

Patterns

My experience was broad, and there was always this one thing that kept bugging me. I couldn’t get my head around it. Something wasn’t right with how we approached business problems. Or was it just me?

No matter the industry or size of the company, no matter the competence of business leaders or size of budgets — most of the key business decisions were either: postponed, not made, or altogether failed.

Suddenly I found myself in a perfect position to notice patterns that permeate all levels of decision-making processes in businesses of various sizes, locales, budgets and industries.

Long story short, I’ve developed a Swan-Crawfish-Pike model for making prudent business decisions. It was based on the idea I came across in a brilliant business classic — The Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, which suggested an alignment between value, profit and people as an absolute prerequisite for attaining a sustainable blue ocean.

Expertise

The SCP model created a spark for what now is one the most comprehenisve strategy making frameworks in the world — see Future-Proof Firm package — for professional service firms.

I have identified nine critical control points (CRICPs) where, if left unattended, organizational entropy can devastate firms. Conversely, if managed, loss of useful work can be minimized. I have also developed proprietary strategic management models to wrestle with this constant quandary.

Looking forward to working together.

Connect with Sergei

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