There is an abundance of me-too products and services in this world. And there is an alarming shortage of irreplaceable brands. Too many companies tend to resemble one another, copying the same features and benefits as the competitor next door. Faced with too many interchangeable options clients are frustrated and confused. We believe there are many great companies out there. They just need a chance to prove their worth. Our mission is to facilitate the transition from bland commodities to compelling brands.
The mission is challenging, yes, but not impossible. We work with key decision makers to achieve alignment across multiple facets and disciplines. It is crucial to align business objectives with company values and customer expectations; to align utility with price and profits; to align the business model with culture and offering. The brand is going to work only when it is important enough for those who benefit from it. We strive to attain a future state where someday prudent business leaders, eager employees and loyal customers assemble to co-create meaningful brands.
When the shallow mediocracy rises to the top in the marketplace it dictates the rules for everyone: competitors, talent, customers — the whole industry. It shapes our future, sucking out the essence of products and services, making them bland. Everyone loses. We assist small service-oriented companies that have great culture and insights with taking on the big bad wolfes and changing the status quo. We believe the world needs and people deserve to have better businesses. Our purpose is to accelerate the creation of meaningful brands.