Module

Service Offering Design For Professional Firms

The purpose of this advisory module is to create more value for your clients and simultaneously capture more value for your firm.

In addition to our proprietary models, we will apply the principles and tools of service design to create new and improve existing service offerings so you can start charging more for your services, remain profitable even under severe price pressures, and become irreplaceable for your clients.

Participating in activities pertinent to this module will allow your professionals to become more effective at recognizing what’s valuable for buyers, colleagues and the firm. Your team will elevate its capabilities to generate value across the board faster.

Offering design to capture and create more value

Working together, we will define your best-fit client profiles as well as their buyer types based on their aims, goals and motivations which drive their buying behavior, making them see the world differently than other, seemingly similar buyers.

We will map value components onto buyer types to match their strategy, thus making your service offering the only self-evident fit for them.

We will juxtapose your current value proposition with goals and strategies of top best-fit clients to identify gaps that we will then bridge by introducing most relevant value components. To fine-tune your service offering, we will map value components onto buyer journey, three phases of service as well as touchpoints and backstage activities.

To capture even more value for your firm, we’ll identify your professionals’ natural proclivities and strengths that impact service provision, client satisfaction and profitability.

Map of Service Offering Design (SOD) | awezzom
Map of Service Offering Design (SOD)

Typical components of the SOD module:

  • Building common language around value perceptions among stakeholders.
  • Reviewing current service lines and offerings.
  • Understanding proprietary model of Buyer typology.
  • Common client aims, goals, motivations and strategies.
  • Eight Goal facilitators, six Value activities, forty(+) value elements
  • Best-fit Client (BFC) qualification criteria.
  • Three phases and two thresholds of services.
  • Buyer journeys, touchpoints and backstage processes.
  • Service offering options, bundles.
  • Repackaging redundant services.
  • A system of dos and don’ts for altering services.
  • Additional revenue opportunities.
  • Process design and communication.
  • Professional proclivities and natural strengths.

Price info

The fee is subject to the scope of work, number of participants and work complexity. The $5,000+ fee is for a typical 4-5 hour seminar held at your premises or during a retreat. The seminar consists of a 2-hour presentation, Q&A, decision-making about and planning of the next actionable steps. Its purpose is to generate awareness among professionals, assess the need and timeliness of service design.

The fee for a typical three-day SOD workshop is $20,000+ which goes up with complexity of work project.

Required participation

Key decision makers in business development, sales, account management, project management, marketing roles who have a say in pricing, pitching, engagement staffing, service provision, and growing client accounts at your firm.
See topics (above) to assess who will be in a better position to make these decisions.

Typical length

2-3 weeks

Availability

Typically available within 2-3 weeks.
Advance booking is possible. Please contact to inquire about a non-refundable booking fee.

Payments

Prepayment in full. No refunds (see exception below).

Refund Policy

We provide an unconditional satisfaction guarantee.
Refer to our refund policy page for more details.

Travel

Return flights from NYC, US.
Economy class. Upgrade on long-haul flights.
Additionally: per diem, transport, lodging, print-outs, presentation tools.

Connect with us to (re)design your service offerings

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