Market Differentiation module
This module is a perfect enhancement for the Positioning module. Meaningful differentiation is always built on top of solid positioning. A firm cannot create well-differentiated service offerings without establishing good positioning first.
Well-positioned firms that enjoy a comfortable workload and an ability to charge premium have nailed the X for Y, Zis (this) way concept. While X for Y is positioning, compelling differentiation is the Z part.
Our approach to positioning-differentiation combo is based on the SCP model. The firm has to create an alignment between three pillars: Stakeholders (S), Clients (C) and Profits (P) to attain good positioning in the marketplace.
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