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Module

Differentiation of professional services firms

Professional services firms that have good combination of vertical and horizontal positioning often find themselves in situations where it isn’t enough. When opportunity is plenty and competition is fierce the marketplace is flooded with undifferentiated offers.

This differentiation module will help your firm improve on its positioning by communicating what’s unique about the work you do in a no-BS, concise, to-the-point, compelling way.

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Market Differentiation module

This module is a perfect enhancement for the Positioning module. Meaningful differentiation is always built on top of solid positioning. A firm cannot create well-differentiated service offerings without establishing good positioning first.

Well-positioned firms that enjoy a comfortable workload and an ability to charge premium have nailed the X for Y, Zis (this) way concept. While X for Y is positioning, compelling differentiation is the Z part.

Our approach to positioning-differentiation combo is based on the SCP model. The firm has to create an alignment between three pillars: Stakeholders (S), Clients (C) and Profits (P) to attain good positioning in the marketplace.

Price
2,500 USD
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awezzom is a Marketing Consultancy from NYC that can help you create compelling differentiation for your firm.

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We see our job at awezzom as a chance to help Professional Services firms with finding their place in the minds and hearts of their clients, transitioning their services from mundane, interchangeable, bland commodities toward remarkable, irreplaceable, compelling brands.

We believe all things are connected and even a tiny incremental improvement can lead to major positive changes in the lives of your clients, your employees, your family and our community.

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