Differentiation of professional services firms
Professional services firms that have good combination of vertical and horizontal positioning often find themselves in situations where it isn’t enough. When opportunity is plenty and competition is fierce the marketplace is flooded with undifferentiated offers.
This differentiation module will help your firm improve on its positioning by communicating what’s unique about the work you do in a no-BS, concise, to-the-point, compelling way.
Market Differentiation module
This module is a perfect enhancement for the Positioning module. Meaningful differentiation is always built on top of solid positioning. A firm cannot create well-differentiated service offerings without establishing good positioning first.
Well-positioned firms that enjoy a comfortable workload and an ability to charge premium have nailed the X for Y, Zis (this) way concept. While X for Y is positioning, compelling differentiation is the Z part.
Our approach to positioning-differentiation combo is based on the SCP model. The firm has to create an alignment between three pillars: Stakeholders (S), Clients (C) and Profits (P) to attain good positioning in the marketplace.
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