what will you get?
Questions & answers▾▾▾
MVVP stands for: mission, vision, values and purpose. These are the core elements of every successful brand.
Subject to the number of participants, you can expect to devote 4 to 8 hours to this workshop. We will provide explanations and examples. We will go through exercises that will help your team members to create good mission, vision and purpose statements.
We advise entrepreneurs to assemble a team of key decision makers for this workshop. Subject to the size and structure of the firm we expect to have business owners, general managers, marketing and sales directors as well as key account managers or their superiors who have insights into an existing client base.
The cost varies based on the number of participating team members. Typically this workshop is priced at 5 000 USD as a standalone package. It costs less when it is part of the overall Brand Strategy workshop.
Your company mission defines what you’re in business for. It is either a comprehensive list of activities or a compound category. You want to be specific about this or risk confusing your prospects. The mission is what you’ll do to attain your vision.
In general it is a good idea to specify an objective, a target you would want to hit. You won’t hit your targets if you have nothing to aim at. That is why it’s better to have a clear picture of your mission success.
The purpose of the company answers the primary question of why it exists beyond making money. Company’s vision is best described with an image — a destination you want to get to in a certain period of time. The mission of the company is a set of activities that will help the business achieve its vision.
A great mission statement communicates the core idea — what is it that you do. While it seems obvious, companies are having a hard time to clearly state: “We’re in a business of (blank).” A powerful mission statement is capable of communicating a complicated idea in a simple way.
We have seen many mission and vision statements of companies from different industries. Most of them are terrible. The most common mistakes are: bragging, empty words, copy-pasting and self-interest. We will help you avoid these mistakes.
We don’t sell any packaged services until we have a conversation about your business objectives. We always start off with a Discovery session where we diagnose what should and what shouldn’t be part of our engagement. This also helps both of our companies to figure out whether we are a good fit. Contact us to know more.