Lead generation system for professional services firms

Lead generation module

Not every client is a great fit for your firm. Not every prospect is going to qualify as a client. Not every lead will convert into a prospect. But in order for your firm to get to the desired comfortable number of good-fit clients you need to fill the lead gen pipeline to the brim.

This module is about selecting the kind of lead generation activity combo that you will be disciplined enough to follow through with. We will focus your efforts on select few areas that are both attainable for the size of your firm, and more important based on the marketing already in place.

We will apply the SCP model to help us choose marketing activities that are most aligned.

Here is what you can expect from this module:

• Review of your current marketing activities.
• Why you need a marketing plan if you already have too much work?
• Word of mouth marketing strategy implications.
• Sorting and prioritizing marketing options from low to high impact and immediacy.
• Review of your direct competitors’ preferred choices.
• Determine what will work best for your firm now and develop a plan for the future.
• Develop a conscientious marketing schedule.