what will you get?
Questions & answers▾▾▾
Brand naming workshop consists of exercises and discussions that are embedded in a framework. Its purpose is to help you generate meaningful names, to filter out bad company names, to avoid most common naming mistakes and to come up with a perfect name for your small business, brand or service.
There is an extensive list of the most common naming mistakes companies tend to make. You will learn how to avoid these errors during the naming workshop. The best company names are memorable, easy to spell, unique, appropriate, available and euphonious.
The brand name doesn’t have to be totally unique. A similar name might exist in another country or vertical. What’s important — the brand name has to be very different from your competition. For example, if every competitor uses abstract names, you can use the person’s last name if appropriate.
If companies operate in different, non-adherent industries, it is OK to have similar names. There is Domino Sugar and Domino’s Pizza, Apple computers and Apple bank, Finlandia cheese and Finlandia vodka. It would be good if this could be avoided. But being realistic — there are so many companies in the world that something truly unique is rare.
Our favorite super-easy test is the Dot-com test. Check if the domain with “.com” namespace is free. If the domain name is available that is a sure sign that the name is unique. The second test is the Search test. Use your favorite search engine to see if the name exists.
There isn’t a golden rule that says — “the shorter the better”. However, you would want to refrain from using names that are too long and therefore troublesome to pronounce. Consider — “American Institute of Brand Naming”. Your client will never use that length of a name. At best, they will abbreviate it. Hopefully it wouldn’t sound ridiculous.
The brand naming service starts from 5 000 USD. The price depends on the amount of research required. The larger the industry of your target market, the more expensive the naming services will be. Consider this investment if you value your teammates productive time as well as your own.
We have tried using this approach and it fails. It will generate you names but they won’t be meaningful. The results you’ll get are close to infinity which makes it that much harder for you to make a choice. You want to have a handful of solid options. Not an overwhelming infinity.
We know the theory behind naming as well as its practical implementation. We have heard about and experienced the naming mistakes many business owners make. A naming consultant will help you save time, steer away from obvious errors and guide your team towards a better name for your small business.
Your team will come up with the name. That’s the whole point. We will advise on adjustments when necessary. We want you to do the naming yourself. Imposed names tend to get rejected.
It usually takes 30 to 60 minutes during the naming workshop for a team of five people to come up with a dozen interesting names for the business. It takes several weeks of market research to tweak the names. It takes a couple more days to finalize and approve the business name with all the key stakeholders.