Develop a mobile friendly web app with a database pre-filled with entries of celebrities, actors, athletes, comedians, etc.; improve the offer form submission process and lead quality; create a simple logo and identity system.
It was estimated that in order to reach the desired amount of database entries, it would require to have at least ten thousand profiles in it. These where not available for immediate upload - the data was not even there in any format. We had to come up with a way to gather the necessary info and populate the database automatically, as manual input would've taken (two minutes times ten thousand entries equals) three months for one person to accomplish this.
Commiting operators to handle incoming inquiries was out of the question - most of the entering requests coming from a regular booking form turn out to be cold leads. A robust easy-to-use screening/filtering system was required to ensure the quality of incoming leads.